Search Engine Optimization And Search Engine Crawlers

There is a lot to learn when it comes to online or internet marketing and search engine optimization. That is why a lot of people hire SEO consultants to worry about their internet marketing for them. However, if you do not want to have to pay SEO experts to help you with the marketing of your website, then you may want to think about doing it yourself! It’s not as hard, it just takes some reading on the internet from trusted sources. Really, most of the SEO services that are provide online are built around one thing, and that is search engine crawlers.

Today we are going to talk more about search engine crawlers, and what they do. Soon you will find out that pretty much everything that you do, as far as search engine optimization goes, is to make these little crawlers happy. It is no longer as easy as a quick search engine submission and your website becomes popular.

As you may be able to guess by the name, these search engine crawlers are little bots that roam around the internet looking for new websites and ranking them based on an algorithm. When they come across new website, they rank it in different ways taking many things in to consideration. These ranks help to determine where the site is going to end up in a search done on a search engine. The first thing that you have to do for these crawlers is to get notice by them, and that is the hardest part of SEO, or at least that is what SEO consultants want you to think! The truth of the matter is, you can get your website noticed by simply visiting different popular search engines and adding your URL to their submission forms.

You also can get links from other web sites pointing to your web site to obtain link popularity and credibility with the search engines. This way the crawlers will know where your site is at, and find it a lot quicker. They will also consider it a relevant source of information if other sites link to you. After that, it’s all about marketing your web site on the internet through search engine optimization techniques. These little crawlers are programmed to look for certain things on your web site, these are things that SEO experts study and have an understanding for.

Using the services of SEO Consultants to help in your marketing however they can be very costly, so you should hire a service provider that is talented and can provide a portfolio to ensure you get quality work. Before hiring someone to work on your web site you should make sure they use ethical search optimization and marketing tactics and also make sure that they can provide results.

The first thing that crawlers look for is, of course, keywords. Keywords in your web sites content and keywords in the links pointing to your site. When it comes to search engine optimization, use keywords wisely. Don’t over-saturate your web site with keywords because you can get docked as a spammer. These keywords have to be worked into the web page and not just listed there. You should integrate them in to your content, page titles, meta tags and URL. Also, it will help the marketing of your web site if you work them into the titles of your web page as well. Also make sure that your main page headings are bigger than that of your normal font so the crawlers can easily pick out what the main focus of your page is.

SEO consultants also worry about how many links there are out there that point back to your website. The more links, the better. However they must also be quality links from popular sites that are credible with the search engines. That is why SEO experts are always looking for different places where they can post links to your website. While crawlers are looking around, if they come across links to your website, then that helps to boost your ranking online. As you can see, SEO services are very helpful, but if you can learn how to do Online marketing by yourself, you don’t need to hire anyone.

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Search Engine Optimization Tips For Website Owner

Due to the effective search engine optimization techniques there are fewer secrets on how to rank high with the search engines. Before we know what exactly search engine optimization we need to understand how search engines work.

Search engines allow the user to type in a search term or keyword and in return they are provided with the latest and most relevant response or information. Search engines are fine-tuned bits of technology that easily give users the best possible match to whatever keyword or phrase they are searching for. If search engines didn’t provide information that relates to what the user wants or if the information was out-dated, it obviously wouldn’t be helpful. Users have become accustomed to getting the freshest and most recent data using search engines.

One piece of information that search engines look at when determining rank is the age of the information. Some information is fast changing, and only the latest news will be relevant to searchers, while other information is timeless, and it is the well respected sites that get the higher rankings for this type of information.

Search engine optimization is a process for making web sites more attractive to the search engines. While some companies think this is bad practice, you would be surprised to hear Google employees saying that some degree of organization is needed in order for them to properly index any website. Thus, it is important to know how to structure a site in order to get it listed in the search engines.

Improving things both on your web site, and on pages that link to your site will make a definite impact on the ways the search engines index your site and list them in search results. Couple this with valuable content for website visitors, and clean easy to follow layouts and navigation, and you might get yourself a website that becomes extremely popular.

Another key element in search engine optimization is to be sure to use keywords or phrases in your content. In order to effectively target your particular market, you must be certain that keywords or phrases found on your site are the same ones that your site is actually optimized for. Keep in mind that if you use the most keywords or phrases that you possibly can, you will get more visitors to your site because it makes it easier for them to find you. If you follow this advice it will surely lead to increased search engine optimization which will put your website higher up on the ranks.

Getting other websites to link to you using these popular terms is another key thing you can do to get yourself higher rankings and more website traffic. When a bunch of websites link to you with a particular phrase, it tells the search engines that you are relevant for that term, and your site gets a chance to be in the search result for that term.

The Internet is an “information super highway”, to quote one vice-president, and nothing gets you listed better or faster, than quality information – valuable content that people seek out, and appreciate, is a sure-fire way to improve your chances of search engine listings and website visitors. By becoming a producer of website content, you will ensure your website’s popularity for the long term.

To develop your sites reputation, search engine methods are important to be kept in mind always. Also make sure that anything written is of high quality and keyword rich content. It also links your site to and from purposeful family of other sites. This will help achieve more popularity and increase your income too.

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Why Your Web Site Needs Search Engine Optimization

Let’s define Search Engine Optimization [SEO] and how to use it. The answer to why you have to use it is an easy one: Search Engine Optimization is needed to rank highly on search engines, and/or bring paying customers to your site.

Every day, more and more sites are trying to increase their search engine rankings and if you drop the ball, your web site might get left in the abyss filled with so many failed web dreams. When people are web searching, make sure you are able to be found to avoid this happening to you. Become acquainted with what people search for and how to increase your site rankings using Search Engine Optimization.

The majority of people who use search engines only use the first ten search results on page one. Your site’s success is gauged by making it to the first page, or more so to the top three on that particular page. You will have a higher ratio of probability of being clicked on when you rank highly. The more traffic for your site, the more business you rake in.

You can benefit from yielding high traffic volume with Search Engine Optimization. What if you produce merely 3 to 5 percent in successful sales from your traffic? You get good results already if you get a hundred hits or more per day. If you get only ten to twenty hits a day, you might only get one or two transactions, or none at all.

Search Engine Optimization requires a lot of work to reap rewards. To achieve high rankings there will be changes or additions that have to be made. These include getting lots of information about the keyword phrases that are popular in regards to your site’s niche or theme.

You may also need to rewrite your site’s content so that you get the right keyword phrases in your site without making it too commercial sounding. You must follow a certain criteria to make your site conducive and applicable to high search engine rankings.

Get together with other sites so that you can get link transfers and page transfers. One of the parts search engines use to rank sites are the amount of inbound and outbound traffic generated by other sites.

Have you attempted to search the internet for SEO help lately? Tips, guidelines and methods for Search Engine Optimization are plentiful. Analyze as many articles as possible to benefit your site in the search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little more time and effort on your behalf, but the results will be amazing.

Again, what is Search Engine Optimization? SEO is using techniques and methods for making your site rank highly in search engine results. Getting yourself on the first page, and better yet in the top half of the page, will guarantee that your website will get web traffic, traffic that could lead to increased income and business.

Fran Jeanes is a North Carolina web designer based in Davidson, NC for i-contact web design. Visit i-contact for more information on search engine optimization and professional custom web site design.

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Search Engine Optimization – What Is Search Engine Optimization Actually?

All of us who have Internet businesses and own websites realize that our businesses will live or die according to the amount of people that are visiting our website. Although there certainly are a lot of different ways that you can pull traffic to your website, one way that tends to send you qualified traffic on a regular basis is search engine optimization, or SEO for short. This is something that almost all Internet marketers have dabbled in at some point, some with great success and others who get disappointed and give up on their search engine optimization efforts altogether.

The simple fact of the matter is, there are really only a few basic principles that are behind search engine optimization. From those few basic principles, however, there are dozens if not hundreds of different ways that you can expand and grow your efforts. Understanding the basics of search engine optimization is not really that difficult to do but excelling at it may take a little bit of work on your part. Here are the two basics of search engine optimization and how you can use them in your marketing efforts.

On Page Factors – Any good search engine optimization campaign starts out with factors that involve the webpage itself. If you’re going after a specific keyword or perhaps a keyword phrase, you want to make sure that you include it in the title tag of the webpage and perhaps prominently toward the top of the webpage as well. Although there is some speculation on the exact percentage of saturation that should occur on the webpage, using it naturally is typically the best bet. You should also use related keywords in order to pick up on any latent semantic indexing that is happening within the search engines.

Off Page Factors – These are generally more important to your search engine rankings than the on page factors. In order for you to rank well, you need to display to the search engines that your website is popular on the Internet when it comes to that particular keyword or keyword phrase. You would do this by getting links back to your website from a variety of different other sites. You can do this by commenting on blog posts, writing articles and distributing them or simply asking somebody for a link back to your site. The more links you have, the better your rankings will be, provided you don’t try to game the system.

Although it certainly is possible for you to take care of all of your search engine optimization efforts yourself, many people find that it becomes cumbersome to their business. There are plenty of good SEO companies out there that will take care of the entire process for you and allow you to concentrate on other areas of your business. This is one of the best ways for you to make sure that you’re not only ranking well in the search engines, you’re taking care of the traffic once they land on your webpage.

Savant Consultants is a boutique web marketing company specializing in providing search engine optimization work for businesses. Visit their website at http://www.SavantConsultants.com for Professional SEO advice.

Search Engine Optimization And What It Can Do For You!

Almost anyone that owns a web site or a blog nowadays knows the importance of Search Engine Optimization, back links, and marketing. But if you’re new to the game and you haven’t heard of any of these terms, then I’m about to give you a crash course on what they mean as well as what they can do for you, your website, and your wallet. Search Engine Optimization and marketing techniques can reward you in many different ways.

Search Engine Optimization or SEO is the process of improving incoming traffic to a website from Search Engines. This can be done naturally or organically. One of the most important things that involves SEO is content on your site. As the professionals say “Content Is King.” You want your site to be content rich with many different keywords within the site and through the content on your site. For instance, if your website is about food, then you would want to include keywords about food, cooking, recipes, etc.

Other important parts of Search Engine optimization is the coding, titles on your site, link building, and user-friendly abilities. You want to make sure all the coding on your site is “clean” coding. If everything is all jumbled together and you have broken links and your meta words are all scrambled together, it makes it harder for Search Engines. If you write posts or blogs on your website, make sure the titles are “keyword rich” but don’t overdo it! If you would like a lot of real people visiting your sites that are actually interested in what you’re talking about you should get in to back links! Back linking is basically a link back to your site. You can enter in back links to your site on other people’s blogs and websites, through article submission, as well as directory submission. And, as always, please make sure your sites are user-friendly. This isn’t even really an optimization reason issue per se, but people will come back to your site, if they can get around easily.

Here are some more quick ways to ensure you’re optimizing and marketing your sites correctly; write a small description about your web page and include some relevant keywords through Meta Tagging, if your site allows “tagging” make sure when you write a blog or a post that you add a few relevant keywords, submit your site to several search engines online using the paid or free option, and lastly make sure you promote your websites! There are tons of different ways to market your site for free such as social networking classified ads, bulletins, AdWords, groups, links, etc.

Remember if you’re selling something on your site, or even if you just have something like contextual advertising on it, you need traffic to make money! You can’t just let your website sit there and expect to make anything from it, or expect your PR (page rank) to get higher! If you want to read more about Search Engine Marketing, Search Engine Optimization, Back links, or Directory submissions simply do a search on Google for what you want to know more about. If you’re searching for SEO then search for things like “Search Engine Optimization Tips” or “Search Engine Marketing How To’s.” There are plenty of people and websites out there where you can read more about these topics. And lastly, if you are incapable of doing certain aspects of Search Engine Optimization such as the meta words there are people and companies that will do this for you, but you will have to pay a fee.

This author is a huge fan of this Search Engine Optimization Service

Why Search Engine Optimization Is Vital For a Healthy Online Business?

Whether you have a business with a physical location and a website both or yours is a business existing only in the online world, you need to take advantage of search engine optimization to maximize the potential of the web for your business. The internet is a vast place, which is why search engines like Google are needed to get around. To find the information you are trying to find online, you need these search engines. You want to make sure that search engines can find your site easily, you need to use search engine optimization so that those looking for what you have to offer will find your site and not the competition.

What is Search Engine Optimization?

Search Engine Optimization (or SEO) is a way of making your site show up higher in the search results returned by the search engines. This is done through keyword optimization, relevant content and link building. Search engines use various standards to determine the ranking of pages in search results and having yours on the first page means you will have a lot more traffic coming to your site than if your site shows up 10 pages in.

The Benefits

Given that search engines are the number one way that people search for information on the internet, it should not be too big of a surprise that most of the purchases made online happen after the buyer finds the product via a search engine query. A lot of people simply click the first link which comes up in their results and look no further. This is why your business needs to show up as high as possible in the search engine rankings. Your site could easily be lost in the ocean of other sites, which means you must use search engine optimization in order to get your website noticed.

Website Optimization

There are a few steps you can take to make sure that people who are searching for products or services that you offer find your website. One is keyword optimization, your content should reflect closely what you are offering to the public, with enough content there to be noticed by search engines. If you create content which is relevant to your industry, you greatly increase the odds of your site being found.

Link Building

Another way to get your site noticed by search engines is link building. Part of the criteria search engines use to rank sites is the number of links to your site on the web. You can increase this number by submitting articles to directories (each of which will contain a link to your website in the resource box), listing your site in industry specific directories and using your URL as part of your signature when you post on web forums. The more links to your site that exist, the more relevance search engines will ascribe to your site.

Search engine optimization is vital to the health of your online business. There are a lot of advantages to being seen as any business owner will tell you to make sure that you are seen online as well.

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Your Own Affiliate Business to learn more. Karel Viljoen created this Website for the curious marketers. Allow yourself to take the journey to learn more about the various marketing methods and strategies.

Search Engine Optimization : Advantages And Benefits

Search engine optimization is described as an end in itself by many web masters, but it’s best viewed as part of a total view of the product, the targeted audience and the search engine algorithms.

Increases traffic

The basis for all revenue on your web site is that you get customers arriving at your site from search engines or from other sources in great numbers. It seems a simple concept that the more traffic you have, the more likelihood that some of the visitors are going to purchase your product. Search engine optimization helps increase the traffic, because the techniques utilized correctly help to improve your visibility on the search engine results page. Used correctly, SEO techniques make your page move to the top of the list where visitors are more likely to view and use the link.

Improves your page ranking

Search engine optimization techniques will do just as the name suggests–optimize the appearance of your business web page so that search engine spiders will view it more favorably. Because your page ranking is reflected by how high on the list your page appears when the search engine results are returned to those who have placed a search query, the goal to improve the page ranking of your web page is of key importance. Using keywords in a way that optimizes the algorithm factors set by the search engines will increase your ranking in most instances.

Gives you a better web page

Search engine optimization improves the over all design of your web page, since you must think about how to make best use of product descriptions, information and visually appealing factors in the design. It’s easy to type in a few words about your business, add some dancing teddy bears and a lot of bold letters, bright colors and exclamation points, but this can have a negative effect to a person looking for genuine information about a product or service. They may stay only long enough to see that there is no meat to your web page. You would be better to have fewer frills and more genuine information.

Focus your thinking

In the course of reviewing possible keywords describing your product, thinking about images that you use and deciding how best to place those on your web site, you will often find a clarity of description and more focused information on the web site. This is the result of actually spending some time thinking about options in the way things are presented. Web sites that are the result of search engine optimization show evidence of careful planning, good knowledge of the product and careful marketing techniques.

Helps improve conversion rate

When you have effectively used search engine optimization techniques on your web site, you will also have a web site that is good for people. Since people look at web sites, information that is interesting and cogent will help the visitor decide either to return to your site for more information, or to purchase the products that you offer on your site. Even if you get many visitors from search engine queries, the revenue you receive will only occur when your visitors like what they see and purchase the products available.

Choose the best resources on the internet in order to help you with SEO. You can find hints, tips and great links for software on this web site: Search Engine Optimization or SEO .

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4 Effective Search Engine Optimization Practices

Search engine optimization is the most effective way to drive traffic to your website. By maximizing the benefits that search engine optimization bring, you will be able to yield lots of earnings for your business. However, due to the complex process of bringing a website to high rankings for various search terms, a professional search engine optimization service by an agency is not cheap.

However, you are still able to use the Internet to look for effective search engine optimization practices to apply to your website. Let us discuss what some of these practices are:

1. Conduct link exchanges. By establishing link exchanges with other websites, you will be able to increase your website popularity which is essential to rank high organically. Some of these link exchanges are free as you can contact the owner of the website directly and ask for an exchange.

2. Write and submit articles to article directories. This is a very effective way to get back links for your website. Remember to include a link back to your website for every article that you write. For the anchor text of your URL, remember to include keywords that you intend to optimize. Once your articles are submitted to the directories, they may get picked up by other website owners and get republish on their websites. If you write consistently, you will see a major increased in the number of back links to your site.

3. Register a keyword-optimized domain name. If you run a website which sell golf equipments and wish to optimize golf related keywords, it is advisable for you to include at least the word “golf” in your domain name. This will make your domain name seems more relevant to search engines when someone enters a golf related search term. By being more relevant, you your site will be able to rank higher.

4. Keep your website architecture simple. By keeping your website architecture simple, you allow your visitors to navigate easily from pages to pages. At the same time, your website is more search engine friendly which helps search engine spiders to index your site more easily.

5. Social bookmark your site. Platform such as Digg, Reddit, StumbleUpon, and Squidoo are great places for you to get quality back links. However, do not ever think of spamming them as you are just inviting them to blacklist your website.

These are just some of the effective search engine optimization practices that you can adopt for your website. Try these out and see how your website performs now.

Cheow Yu Yuan is the co-founder of OOM, an online marketing agency which specializes in search engine optimization.

Check out more about Search Engine Optimization at www.optimalonlinemarketing.com

How Can Search Engine Optimization Benefit For Your Website?

Search Engine Optimization is a process of selecting the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process.

The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a web page that ranks number 1 in a particular search engine could rank number 200 in another search engine.

New sites need not be submitted to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

There are few elements that you must have when doing search engine optimization and that is using keywords in page titles and understanding keyword density.

Use Keywords in Page Titles

It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it is worth considering it in relation to them. Whatever text one places in the title tag between the title and title portions will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft Internet Explorer or OPERA.

The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.

The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.

So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.

Dedicating first three positions for keywords in title avoiding the stop words like and, at and the like is crucial in search engine optimization.

Keyword Density

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords should not be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your web page not including HMTL code used for writing the web page, and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page.

The accepted standard for a keyword density is between 3 percent and 5 percent, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every website page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3 percent and 5 percent.

Simple steps to check the density:

1. Copy and paste the content from an individual web page into a word processing software program like Word or Word Perfect.
2. Go to the Edit menu and click Select All. Now go to the Tools menu and select Word Count. Write down the total number of words in the page.
3. Now select the Find function on the Edit menu. Go to the Replace tab and type in the keyword you want to find. Replace that word with the same word, so you do not change the text.
4. When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
5. Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

By doing proper Search Engine Optimization for your website you will be able to push your site into better position. But the process of choosing the most appropriate and suitable targeted keyword phrases related to your site is a must and must be carried out properly. This is to ensure that all the keywords you used will ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops.

It is essential to tweaking the content of your site with the highly searches or your preferable keywords along with HTML and Meta tags and also involves appropriate link building process.

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5 Effective Local Search Engine Optimization Tips

Ever wondered how to attain higher local search engine rankings?. Here are a few SEO tips to strengthen organic search engine placement. Although the competition can be fierce from local businesses (who often resort to keyword stuffing) local search engine optimization is far less convoluted by comparison to national search engine placement.

Without further ado, here here is our suggestions for improving search engine visibility through local search engine optimization.

1. Include your city, state and zip code in the page you seek to have indexed.

*If you want to rank for something, it should be located somewhere on that page. Sounds simple enough right? Search engines pay particular attention to proximity as well as keyword density (the number of times the keyword appears) as well as proximity to other keywords or qualifiers.

A qualifier is a term like services, company, professional, expert, affordable, specialist, etc. and are used specifically to (a) add relevance to your keywords or (b) assist your positioning when people use them in search queries. How many times have you noticed that when you conduct a search and you see the description is a hybrid of the terms in the search box?

This is because, based on the accessibility of your content to web spiders, they can extract words outside of chronological order and truncate them in the description in order to return content with the highest exact match phrases. But once again, if those qualifiers are missing in action from the page in question, chances are your page will be missing in action for that search and one of your competitors who build their pages with keyword-rich content will get the click through on that session.

There are however ways to rank for terms that are non existent on your pages (off page link building), but that is a more advanced SEO technique. So starting with the basics make sure to add your most pertinent information to a clearly identifiable area.

2. Use the city name and abbreviation of the state in the title or description tag.

*Pages are interpreted and indexed with the intitle, inanchor and intext (pretty obvious what theses term imply) so understanding this provides one more unique opportunity to construct your pages in accordance to standards which are known to affect how search engines rank and respond to your content.

3. Hyper link the city and function of your web page in the body of the pages content.

*When employing links, the less the better for the strength of the link, also the higher up on the page a link is placed, the higher relevance it garners like Chicago Web Design Company, is a perfect example of a keyword rich, optimized hyper link that leads to a specific page with the highest relevance for the term. Not sure on how to determine which page has the strongest affinity for the keyword check out this SEO tip to find out how.

4. Add the qualifiers or specific geographic terms to the footer in addition to a local reference.

*This rule applies if you have qualifiers in the title, description and page, then solidifying the affect of the collective goal of the page for the sake of word density can be accomplished in this manor. Example: Company Name, Offering Professional Web Design Services in (City and State). For an added kick, hyper-link the main terms in the footer on every other page and point them to your about us page, which usually has the highest concentration of local and geographic information.

5. Once you have added the above information to your website, that is it. From that point, merely let the spiders do their job. These tips should increase your ranking potential via the on-page factors, for even more punch, build links to your site using exact match anchor text (local seo, local search marketing, etc.).

Speaking from first hand experience that this is a very effective local search marketing tactic. If implemented in conjunction with link building, it is merely a matter of finding a high traffic term, writing a page to match the terms with high search volume (using word tracker or another keyword discover tool) using the on page SEO tips on this page and waiting for the results to get indexed.

If you get the formula right the first time the next time you conduct a search using the local search terms, you will be able to see the response for yourself.

Jeffrey L. Smith is an seasoned search engine optimization strategist and founder of Seo Design Solutions Search Engine Optimization Company in Chicago. Jeffrey has been involved in internet marketing since 1995 and brings fresh optimization methods businesses seeking local search engine optimization .

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